But, what are the components of great websites? What should I look for?
Let’s make it quick and easy for now – just let me know if you have any questions!
Easy To Use
Make sure your customers and prospects can find what they need. What are the questions they have in mind while visiting your site? Answer them. Put enough information on the page, but don’t overwhelm them with details they don’t need yet.
Call To Action
Do not assume that your customer knows what you want them to do. Do you want them to call you, email you, place an order, subscribe to your newsletter, *like* you on Facebook? Make it big, bold and obvious on the website.
It may seem pretty obvious, but you really need to have your phone number displayed in the header at the very top of the page in large, bold font so that it is almost the first thing a customer sees. Don’t make visitors navigate to the Contact Page or scroll to the bottom of the page, or, even worse, wander around the site looking for where it might be.
Just another way to make it easy for your customers to contact you. Put the form right at their finger tips. Some people don’t want to call and talk to a salesperson, some people are using their night time hours to search, and many other reasons a visitor might not want to call. Give them another easy way to reach out to you.
You can track lots of information about what visitors do while they are on your page. Use this powerful information to make positive changes and attract even more happy customers. All you have to do is install Google Analytics – it runs and tracks in the background and gives you near-instant access to all kinds of reports and different slices of that data.
What are your visitors typing into their search engines in order to get them to your page? For my business, my customers are typing in “web design janesville wi”. Take a guess at what they are typing in and keep that phrase in mind when putting content on your site. Search engines don’t know to rank you for those keywords if the words are not on your page. Watch your analytics data to hone in that phrase or those phrases. But, keep things natural – don’t type it in the same way every time.
Would you like a professional to take a look at your current site and give a recommendation to make your site better than ever? Falcon Design Studio will give you a free consultation – just contact us today!